Login

Language

Cart

Your cart is empty

Privacy policy

1. What personal data is collected on our website?

We use cookies to collect the following data about users of our website (“users”):

  • IP address

  • Browser information

  • Operating system information

  • Selected country on the website

  • Previous visits to the website

  • Tabs visited on the website

  • Network address, domain name, and server from which the user accessed the site

We do not use cookie-collected data to personally identify individual users.


2. Why do we process this personal data?

We process data collected through the website for the following purposes:

  • To display website content in the most appropriate way based on the user's device

  • To monitor, analyze, and improve the website’s performance and user experience

  • To deliver targeted digital marketing and advertising

The legal basis for processing is LXRY ROOM’s legitimate interest.


3. How long is the data stored?

The data is stored only as long as necessary for the purposes outlined in Section 2, after which it is securely deleted.


4. Cookies and Other Tracking Tools

Cookies are small text files stored in the user’s browser. When the user revisits the site, the cookie data can be retrieved to tailor the experience.

By visiting lxryroom.com, the user consents to the use of cookies.

Google Analytics

Used to analyze site usage. Data (e.g., IP address) is transferred to Google servers in the USA.
Google Analytics Privacy Policy

Facebook Website Custom Audiences

Connects user browser with Facebook servers. Facebook may associate website activity with a Facebook account.
Facebook Privacy Policy

Other Remarketing Tools

External partners handle cookie-based data solely on behalf of LXRY ROOM and according to its guidelines.


5. Other Personal Data Processing by LXRY ROOM

Beyond the website, personal data is collected for:

  • Customer Data Files

  • Warranty Data Files

  • Direct Marketing Data Files

Details for each are available via linked policies.


6. Contact

For inquiries about data protection: info@lxryroom.com


Direct Marketing Data File Privacy Policy

Updated: October 2025
In compliance with Article 13 of the General Data Protection Regulation (2016/679)


1. Controller

LXRY ROOM AB
Org. No. 559539-8941
Alfred Svens Väg 2 b, 269 76 Torekov
info@lxryroom.com

 

2. Purpose of Processing

Personal data is used to:

  • Send LXRY ROOM newsletters

  • Send direct marketing, distance sales, and similar promotional materials

  • Conduct market and opinion research

  • Send product and repair information


3. Legal Basis

Processing is based on:

  • Legitimate interest of LXRY ROOM

  • User consent, which may be withdrawn at any time by written notice


4. Data Collected

Only necessary data is collected:

  • Email address

  • Consent or opt-out from marketing

Sensitive personal data is not collected.


5. Data Retention

Data is stored until the user opts out of marketing. If opted out, that status is saved.


6. Data Sources

Collected via:

  • Newsletter subscriptions

  • Customer account creation

  • Warranty registrations


7. Data Processors

Data may be handled by:

  • Companies within the LXRY ROOM group

  • External vendors under strict contracts ensuring GDPR compliance

Tasks include: deliveries, digital service development, storage, technical infrastructure, payments, invoicing, analytics, customer research, and marketing.


8. Data Sharing

LXRY ROOM does not sell or rent personal data.

Disclosure occurs only if:

  • The user consents

  • Legally required by authorities

  • In business transfers (e.g., mergers)

  • For legal advice or proceedings


9. International Transfers

Data is generally not transferred outside the EU/EEA. If it is, adequate protections are in place.


10. Security Measures

Includes:

  • Firewalls

  • Encryption

  • Access controls

  • Employee training

  • Secure IT infrastructure

  • Careful supplier selection


11. Automated Decisions / Profiling

Not used in this data file.


12. Your Rights

You have the right to:

  • Access your data

  • Correct inaccuracies

  • Be forgotten (in certain situations)

  • Restrict processing

  • Data portability

  • Object to processing or marketing

  • Withdraw consent at any time

 

Requests can be made via post or email (see section 14).
A response will be provided within one month (may be extended by two months if needed).

 

Complaints can be submitted to:
Swedish Authority for Privacy Protection (IMY)
Box 8114, 104 20 Stockholm
datainspektionen@datainspektionen.se


13. Contact

LXRY ROOM AB, Alfred Svens Väg 2 b, 269 76 Torekov
info@lxryroom.com